Distinguish product marketing from marketing of services. Explain the various characteristics of services which make them different from tangible goods.

Distinguish product marketing from marketing of services. Explain the various characteristics of services which make them different from tangible goods.

Product marketing and marketing of services are two distinct approaches in marketing that cater to different types of offerings. 1. Product Marketing: Product marketing focuses on promoting and selling tangible…

Continue ReadingDistinguish product marketing from marketing of services. Explain the various characteristics of services which make them different from tangible goods.