IGNOU MS-68 ASSIGNMENT QUESTION DEC 2020

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IGNOU MS-68 ASSIGNMENT QUESTION DEC 2020

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Course Code : MS – 68
Course Title : Management of Marketing Communication & Advertising
Assignment Code : MS-68/TMA/SEM –II/2020
Coverage : All Blocks

Note: Attempt all the questions and submit your assignment to the coordinator of your study centre on or before 31st October, 2020.

1. (a) What is marketing communication? Discuss the importance of marketing communication process between the marketer and the consumer. Take any example that you are familiar with and explain the communication process.

(b) What are the behavioral variables that are significant in designing and delivering
advertising communication? Discuss

2. (a) Pickup and identify any product/ brand in the recent past of your choice and examine the
possible planning framework of promotional strategy ( you can make assumptions)

(b) Explain the concept of creativity in advertising. Discuss with suitable examples the
various types of creative associations used in advertising.

3. (a) What is media planning? Explain the characteristics of each of the advertising medium with their advantages and limitations.

(b) Explain the importance of sales promotions in a FMCG company with Pan India operations. Distinguish consumer promotions from trade promotions with suitable illustrations.

4. (a) Why public relations are important in marketing function? Discuss the ways in which public relations can enhance the impact of advertising.

(b) What is an advertising agency? Explain the structure of an advertising agency? Discuss
the role and functions of an advertising agencies in offering their services to their client.