IGNOU BRL 001 SOLVED ASSIGNMENT 2022-23
Course Code : BRL–001
Course Title : Overview of Retailing
Assignment Code : BRL–001/TMA/2022-23
Coverage : All Blocks
Attempt all the questions.
(A) Short Type Questions
Q 1.How do you distinguish Cross-merchandising from merchandise? Which
factors would you suggest for a retailing unit to consider for procuring
merchandising and why? (10)
Q 2.Discuss the major elements of the Sales of goods act 1930. (10)
Q 3.Describe various security aspects involved in retailing. (10)
Q 4. (a) The internet is revolutionizing the world of retail both in terms of the
way we shop and the prices we are paying. Comment.
(b) What do you mean by Business Ethics? Explain the ethical dimensions of
retailing. (10)
Q 5. Describe the stages in consumer decision making process in purchasing with
examples. (10)
Q 6.What is merchandise mix? Describe various factors affecting merchandise mix
decisions. (10)
Q7. Would you suggest e-tailing or retailing in India? Explain why? (10)
(B) Essay Type Questions
Q 8.(a)What do you understand by the term retailing? Explain the emerging trends
in Indian retailing.
(b)Discuss the factors influencing retail consumer behaviour. (15)
Q 9. (a)How can one build a career in retailing trade? Discuss some of the popular
forms of retail employment.
(b) What are the benefits of managing ethics in the workplace? (15)
